How to see who engaged with your LinkedIn company page posts

If you manage a LinkedIn company page, the first question after a post does well is usually who liked it. LinkedIn gives page admins two different views of engagement, and they answer different questions. One tells you how a post performed. The other, which is the list of actual people, takes a few more steps. This guide covers both.

What LinkedIn Page analytics shows

Page admins can open the Analytics area of the Page admin view. Within it, content analytics covers your organic and sponsored posts and includes:

• Highlights: total reactions, comments and reposts over a chosen period, up to 365 days, with the change against the previous period.
• Metrics: impressions, members reached, clicks, reactions, comments, reposts and engagement rate over time. LinkedIn notes that reactions and comments update in real time, while other metrics can take up to 48 hours.
• Content engagement: the same measures broken down post by post, with the post title, when it was created and which admin published it.
• Demographics: shown as a percentage of the unique visitors who viewed a post, so they describe groups and not individual people.

All of this is counts and percentages. LinkedIn's help pages describe no named report of who reacted in the Page analytics. The only named people the analytics describes are members who submitted a lead generation form from a boosted or sponsored post.

There is also an Export button in the top right of the analytics view for downloading the data, which is useful for monthly reporting.

What the Activity tab shows

In the Page admin view, the Activity tab collects interactions with your Page, with filters for Requests, Comments, Mentions, Posts, Reposts and Reactions. LinkedIn states that the Reactions filter currently displays aggregated reactions, covering like, celebrate, love, insightful, funny and curious. A Post highlights module on the right shows your most commented on, shared and reacted to posts.

Comments are the easier case, because each comment carries the commenter's name and sits in the thread under the post.

How to see who reacted to a post, step by step

1. Open the post. From the Page admin view, click the post title in the content engagement table, or open the post on your Page.
2. Click the reaction count. The number beside the reaction icons opens a list of the people who reacted. You can usually filter by reaction type.
3. Scroll through the list. Each entry shows a name and a profile headline.
4. Open the comments. Note who commented, since a comment is a stronger signal than a reaction.
5. Record what you find. Copy names into a sheet with columns for post, date, person, company, job title, reaction or comment, and a note.
6. Add company and job title where the headline is vague. Headlines are free text and often show a slogan in place of a title, so click through to the profile for the current role.
7. Check the export for the numbers. Pull the analytics export for the same posts so you have impressions, clicks and engagement rate next to the names.

This works and costs nothing. Its limits are time and consistency: the list is long for a busy post, the list on screen may not be easy to export in one go, and doing it across ten or twenty posts every month takes hours. If you only publish a few posts a month, the manual route is enough.

Turning a list of names into something useful

A list of names becomes useful when you sort it.

• Group by company, not person. Four people from the same account reacting in one week tells you more than one reaction from each of four unrelated companies.
• Separate buyers from peers. Mark each name as target customer, partner, competitor, recruiter or colleague. Peers and colleagues inflate totals without telling you about demand.
• Look at repeat engagers. People who react or comment across several posts are the ones paying attention to your content.
• Note what they engaged with. Topics that draw your target accounts are worth repeating.
• Hand the list to sales or account management with the post link, so they can refer to the content when they get in touch.

Reactions and comments on public posts are visible to other members, but a spreadsheet of names is still personal data. Keep to the fields you need, store it somewhere access-controlled, and check your company's data protection rules before sharing it widely.

Tips for getting more of the engagement you can use

• Ask employees to post under their own names. People who work at the company can reach audiences the Page does not, and their engagement is easy to trace to individuals.
• Use the Page's own account to reply to comments promptly, since a reply starts a thread that others join.
• Review content engagement monthly and compare the same type of post against the same type.

LinkedIn post engagement checklist

• You have admin access to the Page (the analytics area needs an admin role)
• Content analytics is checked for the period you are reporting on
• The analytics export is downloaded and saved with the date
• For each post, the reaction list and comments are opened
• Names are logged with company, job title and type of engagement
• Vague headlines are checked against the profile
• Contacts are tagged as customer, prospect, partner, competitor or colleague
• Repeat engagers are flagged
• The list is shared with sales with a link to each post
• Personal data is stored securely and kept to what you need